To-go package: what consumers are looking for
Studies identify these aspects as the key drivers of packaging innovation: convenience, brand differentiation, on-the-go lifestyles, smaller pack size.
So, anything that makes life easier for the consumer is appreciated: improved pack functionality is crucial to satisfying the modern on-the-go consumer.
The ideal on-the-go packaging is simple but catching, easy to use and comfortable to hold, has resealable caps, while fitting consumers' personality and handbags. The pack must be lightweight and sturdy enough to protect the drink when thrown into a backpack during the day. Furthermore, it has never been more important that the package communicates the benefits of the beverage inside through an original, clean and appealing design.