Design that sells: trendsetting graphic packaging design

Design that sells: trendsetting graphics on beverage packaging

To stand out in any industry, you need more than just an amazing product or service. In today's competitive market, graphic packaging design has become crucial, acting as a bridge between consumers and products. Studies show that 55% of first impressions [1] are made by what we see, emphasizing the importance of appearance in brand perception. The saying, "You never get a second chance to make a first impression" holds true whether people are meeting a new person or a brand.

Designing iconic packages goes beyond aesthetics; it expresses brand values, enhances user experience and influences purchasing decisions. Packaging design helps products stand out on crowded shelves, making it an essential tool for marketers and designers.

The rise of minimalist packaging design

The minimalist packaging market, valued at approximately USD 13.60 billion in 2022, is expected to reach USD 23.37 billion by 2030, growing at a compound annual growth rate (CAGR) of around 7%[2]. Characterized by clean lines and uncluttered layouts, it focuses on essential elements to create a visually calming and elegant presentation. This approach resonates with modern consumers who appreciate simplicity and authenticity, as it embodies a "less is more" philosophy that effectively highlights the product's core attributes. Research indicates that 92% of consumers value minimalist, sustainable packaging, reflecting a strong preference for designs that communicate brand values in a straightforward and elegant manner [3].Key features include clear typography, intuitive visual cues, strategic use of negative space and a restrained color palette to emphasize quality. The design layout also plays a crucial role by creating a distinctive and elegant shape that stands out on crowded shelves. This approach is exemplified by IPI’s Caliz® aseptic carton brick package which embodies these principles, featuring distinctive rounded corners and a large graphic area able to integrate minimalist design, enhancing the product's unique characteristics and visibility.

Minimalist Packaging

Sustainability and eco-friendly materials

According to GlobeNewswire, the sustainable packaging industry is projected to grow from $371 billion in 2022 to $737 billion by 2030, driven by rising environmental concerns over packaging waste accumulation in landfills, stringent regulations curbing single-use plastics and consumer demand for eco-friendly packaging [4]. Brands are increasingly adopting sustainable materials and design strategies to minimize environmental impact. The use of recyclable, biodegradable, or renewable materials is becoming essential. For example, recycled paper, cardboard, bioplastics, and plant-based polymers are popular for their reduced environmental footprints. Furthermore, sustainable packaging goes beyond materials; it includes innovative design strategies aimed at minimizing waste and reducing carbon emissions, such as eliminating unnecessary packaging layers and using smart technologies like QR codes to enhance consumer engagement and promote recycling practices.


Creative typography and bold colours

Typography and colour are powerful tools in packaging design. Strategic typographic choices help brands stand out, direct customer attention and communicate brand identity and values. Large, bold fonts in contrasting colours enhance readability and reinforce the brand message, transforming packaging into a vital storytelling component. Colour psychology plays a significant role in shaping consumer behaviour and brand perception. Bright and vivid colours can make products stand out and draw in customers from a distance. Research highlights that up to 90% of snap judgments about products are influenced by color alone, underscoring its vital role in consumer decision-making [5]. Further emphasizing colour’s importance, Reboot conducted a study showing that consumers are 81% more likely to recall a brand’s colour than its name. In their experiment, participants remembered the primary colours of fictional brands 78% of the time, compared to just 43% for the brand names. These findings highlight the crucial role of colour and typography in creating packaging designs that captivate and resonate with consumers[6].


Innovative graphical elements and patterns

Graphical elements and patterns are crucial in modern packaging design. Flat graphics, characterized by clean lines and pure colours, offer a minimalist charm suitable for both digital and print formats. High-contrast surface graphics, which use bright, clashing colours, make bold visual statements and are particularly effective for brands aiming for a vibrant, playful aesthetic. Nostalgia-driven designs, inspired by past eras like the 1950s, use vintage fonts and colors to evoke a cozy, familiar vibe that resonates with consumers. This appeal is evident, especially in young generations, as 15% of Gen Z and 14% of Millennials prefer thinking about the past, with 50% of Gen Z and 47% of Millennials feeling nostalgic about previous decades [7]. Storytelling through design enhances consumer engagement and loyalty by creating emotional connections, often highlighting a brand’s historical journey or values. Technological advancements are also revolutionizing packaging design with 3D elements and textures. Advanced rendering technologies enable highly detailed and realistic visuals, supporting customization and personalization, crucial for connecting with target audiences. Textured surfaces like embossing and debossing add depth and character, providing a unique sensory experience that appeals to luxury brands and aids in product differentiation.

Vintage feeling

Graphic design diversification of the same SKU

The ability to diversify the same product with different graphics plays a decisive role on crowded supermarket shelves. Aseptic carton packaging, with its unique characteristics in packaging material production and filling, enables this diversification, optimizing both costs and the production process. Imagine the same product featuring different super heroes or movie characters, different claims or colours on its packaging—this is possible by combining various designs within a single reel. This approach not only meets the diverse demands of consumers but also showcases the versatility of modern printing technologies. It allows brands to experiment with different graphics without incurring significant additional costs. The result is a more dynamic and engaging visual presence on the shelves, captivating consumers with a variety of visually appealing options under a single product category.

SKU diversification


The role of packaging in connecting consumers with products cannot be understated. By adopting minimalist design principles, focusing on sustainability, using impactful typography, colours and creatively integrating graphical elements and patterns, brands can significantly boost their market presence and appeal to modern consumers. These approaches not only help products stand out in crowded markets but also resonate with the values of today’s eco-conscious and aesthetics-oriented audiences. By embracing them, you can stay ahead in the market.

If you have any questions or wish to explore creative packaging ideas, don't hesitate to reach out; we will guide you through every step of your packaging design journey, from idea to execution.

[1] Source:U.S. Chamber of Commerce
[2] Source:SnsInsider
[3] Source:NielsenIQ
[4] Source:GlobeNewswire
[5] Source:Impact of color on marketing
[6] Source:Reboot
[7] Source:GWI.
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