IPI launches the 250 ml Caliz premium pack, designed for on-the-go lifestyle

The modern and healthy lifestyles are creating many on-the-go drinking occasions during the day, thus influencing people approach to beverage consumption and packaging innovation.

The ideal on-the-go packaging is simple but catching, easy to use and comfortable to hold, has resealable caps, while fitting consumers' personality and handbags. Furthermore, it is important that the package communicates at best the benefits of beverage inside through an original, clean and appealing design. IPI is able to cater for the smaller and more functional portion size trend with its 250 ml CALIZ with Twist cap.

But how does it fit the new market demands?

Firstly, you can open and close it as many times as you need, thanks to the without-sealing upper side of the package which makes it possible to apply the one-step opening Twist Cap!

Secondly, its super-ergonomic shape is really easy to hold.

Thirdly, it is a new carton package, never seen before on the shelf, in the gym or at the park.

Fourthly, its eye-catching and sinuous design goes perfectly with the idea of purity, naturalness and health that consumers want to convey when among people and on social media!

Fifthly, Caliz is a reliable and robust multilayer carton that keeps beverages safe ensuring long-time preservation, without having to be refrigerated.

THE NEW 250 CALIZ IS ONLY THE LATEST NOVELTY OF OUR CALIZ SHAPE FAMILY...FIND OUT MORE!

CLICK HERE TO KNOW MORE ABOUT THE ON-THE-GO TRENDS!