Prinsa_Successcase

Prinsa's Tomato Sauce Scales-Up with IPI Aseptic Packaging

Tomato's origins are deeply rooted in Mexico, where it was first discovered by Spanish explorers. They adopted the term "tomatl" for this crop, borrowing it from the Nahuatl language of the Aztecs, meaning "fat or thick object”. This encounter marked the beginning of the tomato's journey from a native fruit to a global culinary staple. Tomato’s industry is one of the most advanced, globalized and innovative. The global annual production of tomato has seen a consistent rise over the last few decades with 123 million tons produced over an area of about 4.5 million hectares in 2019 alone, according to FAO.[1] In Mexico, one of the world's main tomato exporters, vast tracts of land are dedicated to red tomato cultivation; a food staple that has stood the test of time, being one of Mexico's most significant historical and cultural contributions to the world, not just in culinary terms but also for its substantial economic and social impact.

Prinsa, a proudly Sinaloan company and key player in the food processing market

Productos Industrializados del Noroeste, also known as Prinsa, was founded in 1974 and since then it stands as a testament to the industrious spirit and innovative capabilities of Mexico's northwest. Through the combination of traditional methods and advanced technology, the company expertly processes local agricultural products such as tomatoes, mangoes, tomatillos, and peppers, turning them into high-quality industrial and consumer products that satisfy both domestic and international markets. Prinsa's connection to local land and its communities drives its efforts to ensure a prosperous future for the region, focusing on creation of employment opportunities, social welfare initiatives and fostering partnerships with local farmers and suppliers.

IPI’s Response to Prinsa’s Needs: The NSA EVO Aseptic Filling Machine

IPI has been a long-time provider of full aseptic systems in the aseptic roll-fed packaging of liquid foods industry. With over 40-years of experience, the company managed to meet Prinsa’s philosophy to continuously explore new avenues for growth and improvement. Initially, Prinsa was specialized in harvesting premium tomatoes, which were then sold to other companies who packed them into aseptic bricks for the final consumers. Eager to evolve, Prinsa decided to take control of the aseptic packaging process, planning to place their own branded products directly onto the shelves of major supermarkets. This was a strategic shift to control both the production of premium raw materials and the finished product, showcasing their full expertise in the industry. In partnership with IPI, Prinsa embarked on the development of a new production line to facilitate this integrated approach. They ended up choosing, for the packaging of their tomato sauce (tomates molidos condimentados), the NSA EVO aseptic filling machine for the 200-ml standard brick, a timeless aseptic carton packaging option for long-life liquid food. Its compact design not only facilitates efficient storage and transportation but also supports a wide range of applications from beverages to liquid foods, making them a versatile option for food packing companies and consumers. Machine-wise, the NSA EVO is a reliable and space-efficient aseptic filling solution, which can easily fit in large and small production plants. Moreover, it represents a cost-effective choice for businesses, due to its low Total Cost of Ownership (TCO) and to the minimal maintenance costs and utility consumption. This makes it particularly attractive to small and medium-sized businesses (SMBs) or start-ups. The relentless pursuit of Prinsa to discover new trends and markets persists; in the near future, they aim to venture into juice production and extend their manufacturing process by integrating new packaging lines. IPI remains by their side, offering support to help the company navigate future developments with ease.

 

[1] Source:ResearchGate

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