When packaging innovation is future-proof. The success story of Casa Vinicola Poletti

11 November 2020

"There's a way to do it better", Edison was quoted saying. "Find it". And that is pretty much what IPI has been doing since 1981: looking for new solutions in line with the evolving needs of industrial customers and beverage consumers. As of today, IPI is one of the world’s leading suppliers of aseptic carton packaging for the beverage and liquid food industry. Since about 40 years, IPI has spearheaded innovation, launching cutting-edge aseptic packaging materials and filling machines.

Right now, IPI is taking a new path, continuously improving its machinery portfolio (NSA EVO) while introducing the ground-breaking FX120 aseptic filling machine and other innovative packaging solutions. FX120 in particular was proven effective with Casa Vinicola Poletti's success story. Casa Vinicola Poletti and IPI are tied by an almost 30-years-long partnership. Poletti uses both NSA EVO and FX120 as well as brick-shaped and premium-format packages, small and large-size.

NSA EVO aseptic filling machine: a reliable, user-friendly, low-investment solution

NSA EVO is the latest evolution within the family of SA roll-fed filling machines. With hundreds of fillers installed worldwide, NSA EVO is a reliable, easy to use, and low-investment solution worth its name. It is compatible with a vast array of applications, including milk and dairy alternatives, juice and nectars, wine, tomato sauces, and others such as coconuts, energy drinks, and more. IPI's aseptic package portfolio is wide, ranging from the typical carton brick formats to premium ones exclusive to IPI, such as Caliz and Superslim up to 1000 ml.

The machine has a very competitive Total Cost of Ownership (TCO). The starting investment is low, maintenance activities are minimal, and so is the utilities consumption. All in all, NSA EVO is perfect for startups and SMEs, and ideal for larger players with medium-to-low volumes and for niche brands looking for a cost-efficient solution. On top of that, NSA stands out for its minimal footprint, thanks to which it can easily find space inside small production plants, making it the world’s most compact aseptic filler by far. A unique feature of aseptic bricks packaged by IPI with NSA EVO is the top without creasing, which allows for the cap to be applied even in low-size single-portion packages, such as Caliz 250 ml as well as Poletti's.

Another great plus is the ease of use, as the filler can easily start and run the production. Featuring limited mechanical and electronic complexity, NSA EVO requires very fast and easy maintenance activity. With a good operator training, and the remote assistance, maintenance has never been so simple.

In addition to this, IPI offers an IoT-powered Data Collection System that stores and processes data from filling machines in order to spot inefficiencies, prevent problems, identify saving opportunities and implement improvements. All things considered, NSA EVO is the smallest aseptic roll-fed filler worldwide and is remarkably easy to operate and maintain.

Flexpeed Aseptic - FX120 aseptic filling machine

Flexpeed Aseptic - FX120 is the quintessential example of IPI’s approach to innovation, as it is a disruptive innovation through and through in the aseptic carton packaging for liquid products, built in line with customer demand and consumer trends. FX120 is the fastest flexible roll-fed aseptic filler worldwide - outcome of the know-how of IPI.

The machine has been designed to handle different levels of flexibility, such as 1D, that is, in height with the same cross section, or 3D conversion - a level of flexibility that is unique in the world of aseptic carton packaging. FX120 is an aseptic filling machine based on a mechanical drive system which offers greater robustness and significantly higher performance than filling machines mostly based on mechatronic solutions.

Cost-efficiency is top of the line: minimum manpower required, low utilities consumption, low machine downtime. And as far as speed is concerned, FX120 knows no rival among flexible roll-fed aseptic fillers, going up to 10,500 pph for portion sizes (125 - 375 ml), up to 8,500 pph for family sizes (500 - 1000 ml). The automatic change for packaging material reel and sealing tape prevent stoppages, increasing filler efficiency. This, combined with the HMI panel as well as the ergonomic makes FX120 a world-class quality product.

The success story of Casa Vinicola Poletti

History of Poletti

The company was founded in 1928 by Aurelio Poletti. It currently owns about 50 hectares of vineyards: two establishments for winemaking, storage and wine bottling. Located just a few km away from the historic center of Imola, Casa Vinicola Poletti is ISO 9001:2008-certified. Their wines, coming from 100% Italian grapes - either from Poletti or selected Italian vineyards, tell the story of Imola's genuineness and traditions. Packaging-wise, the wine is either bottled in glass or wrapped up in brick, since they use aseptic carton packaging for 250 ml and 1000 ml. Usually, Poletti's wines can be found at hypermarkets and supermarkets for the domestic consumer base as well as for export.

Poletti and IPI: an almost 30-year-long fruitful partnership

The relationship between Poletti and IPI is longstanding. In 1993, Poletti installed its first SA50 filling machine model. The packaging it chose for its wine was the 1000 ml Standard brick, of which hundreds of millions were filled and sold. Subsequently, a new IPI’s SA50 filler was installed, to pack the 250 ml Standard package (1997), which Poletti mainly used for supermarkets and the HoReCa channel. Then Poletti further increased its production capacity with a second 1000 ml Standard packaging line (2003). In 2017, Poletti became the first customer to install an FX120 machine, the fastest flexible roll-fed aseptic filler in the world, which it has used since then for the production of 1000 ml brick Square format packages. Finally, in 2019, Poletti replaced the packaging line for filling 250 ml Standard cartons with a new NSA EVO packaging line to pack its products in the innovative 250 ml Caliz carton shape with the Twist Cap, ideal as it is ready to use and easy to consume on the spot or conserve for later. Today, Poletti uses both the latest IPI technologies, i.e. the continuously improved NSA filling machine (NSA EVO model for 250 ml Caliz premium package) and the innovative FX120 aseptic filling machine for flexible high-speed packaging.

Why Poletti has chosen IPI

Poletti has chosen IPI first of all because it is a reliable and longstanding partner. After a decades-long partnership, IPI has provided further guarantee of growth and innovation, which ultimately led to a new, state-of-the-art roll-fed aseptic filler, i.e. FX120, as well as innovative carton brick formats such as Caliz 250 featuring the Twist Cap. Also, Poletti has favored the Italian supply chain by doing so.

Moreover, Poletti was looking for a new trend within portion packs - an innovative shape to stand out in the crowded Italian wine market, where premiumisation was increasingly becoming the name of the game. To keep up with evolving consumer demand, aseptic carton packaging manufacturers have always been on the lookout for innovative shapes, perfect for packing high-quality products, whether wine, milk or juice. Originality in shape is a big purchasing factor, as it increases brand recognition. Indeed, shapes and colors are primary ingredients for a strong shelf impact.

In this context, the choice of the 250 ml Caliz packaging has been crucial for Poletti, in that it has ensured powerful shelf visibility due to its unique goblet shape that ensures a wide surface area, giving plenty of room for brands to showcase their message. Poletti, in particular, exploited the goblet shape to display the image of a goblet of wine, further strengthening brand recognition. Also, Caliz 250 is designed for perfect handling and a pleasant pour-from and drink-from experience - factors which are more and more important in the fast-paced, on-the-go world of nowadays. Ultimately, 250 ml Caliz represents for Poletti a very good opportunity and the first feed-back received from the market is really positive.

Once again, what Poletti needed was a multilayer carton filling machine with small footprint and innovative shape, also ensuring Total Cost of Ownership (TCO) reduction. In other words, a small filling machine with low TCO to satisfy its needs in terms of layout and production capacity. Most importantly, the solution Poletti was looking for had to have a proven and reliable track record. In this area as well IPI lived up to the expectations, providing the latest version of the smallest footprint filling machine (NSA filling platform).

IPI also provided FX120. With the new FX120, Poletti has now a performing and competitive equipment able to grant additional capacity for customer growth. All in all, FX120 is a mainly mechanical filling machine that, thanks to its impressive ease of use and cost-efficiency, decreases maintenance and production cost while ensuring high production capacity for the most important pack-size of the customer.
This is IPI: technology, expertise, and market awareness, all wrapped into one. Innovation, always by the customer's side.

success case Poletti

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Consent to personal data processing with regard to the purpose specified under the letter e) of article 4 of the Privacy Policy below

(“Privacy Policy”)
Version May 2023

SUMMARY

1. INTRODUCTION
2. CONTROLLER AND CONTACT DETAILS
3. DATA SUBJECTS
4. PURPOSE OF PROCESSING, CATEGORIES OF DATA AND LEGAL BASIS
5. DATA RETENTION PERIOD
6. OPTIONAL/MANDATORY PROVISION OF PERSONAL DATA
7. PERSONS ACTING UNDER THE AUTHORITY OF THE CONTROLLER AND OTHER RECIPIENTS
8. TRANSFER OF DATA TO THIRD COUNTRIES (EXTRA EU OR EEA)
9. RIGHTS OF THE DATA SUBJECT
10. RIGHT TO OBJECT
11. COMPLAINT

1. INTRODUCTION

This Privacy Policy, in accordance with the General Data Protection Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data(“GDPR”), aims at providing our customers and suppliers (also potential ones) with all the information related to the processing of their personal data (“Data”) carried out in order to enter into, manage and terminate contractual relationships with IPI S.r.l.

2. CONTROLLER AND CONTACT DETAILS

IPI S.r.l. (“IPI”), with registered office in Italy, San Sisto (ZIP 06132 - PG), Via Giuseppe Piermarini n.19;

website: https://www.ipi-srl.com/it (“Sito”);
email: privacy@ipi-srl.com;
phone number: + 39 075 528521.

3. DATA SUBJECTS

Natural persons who establish relationships with IPI as:

Customers, also potential ones;
Suppliers, also potential ones (e.g., consultants, contractors and sub-contractors);
Representatives/Contact persons of legal persons (e.g., of customers, contractors and sub-contractors);
Personnel of Suppliers;

4. PURPOSE OF PROCESSING, CATEGORIES OF DATA AND LEGAL BASIS

PURPOSES OF PROCESSING:	CATEGORIES OF DATA:	LEGAL BASIS:
a. to enter into and perform contractual relationships with Customers and Suppliers (also potential ones), as well as to comply with the related legal obligations (for instance, the obligations provided for by the law concerning the protection of health and safety in the workplace (as per Legislative Decree 81/2008), with particular reference to the assessment of the technical/administrative suitability of Suppliers).	- *- data collected through the contact form* available on the Website - data concerning the assessment of financial reliability -identification data (name and surname, tax code); - contact data (phone number, email/certified email and address); - data concerning professional qualifications and working/job positions; - billing data(VAT, business/company name) - payment data (for instance, bank account details or details related to credit cards); - data obtained in the context of technical interventions, including evolutionary maintenance**.	- performance of contractual obligations or pre-contractual requests (article 6.1.b. GDPR); - compliance with a legal obligation (article 6.1.c. GDPR)
b. to verify that Personnel of Suppliers hold the necessary qualifications and certificates showing the suitability for carrying out certain activities/jobs, as required by the by the laws concerning the protection of health and safety in the workplace and to verify the regularity of fulfilment of remuneration, social security contribution as well as regularity of fulfilment of insurance and/or fiscal obligations and however the compliance with legal obligations by contractors and sub-contractors, also with a view to protecting IPI having regard to its joint liability.	- identification data of Personnel of Suppliers - data concerning qualifications and working/job positions related to Personnel of Suppliers; - data concerning remuneration, social security contribution, insurance and/or fiscal aspects related to Personnel of Suppliers; - data concerning professional qualifications and skills to carry out certain jobs/activities related to Suppliers and Personnel of Suppliers.	As regards to common data: - compliance with a legal obligation (article 6.1.c. GDPR); - legitimate interest of the controller (article 6.1.f. GDPR). As regards to special categories of data (health data): - - carrying out the obligations and exercising specific rights of the controller or of the data subject in the field of employment and social security and social protection law (article 9.2.b GDPR); - reasons of substantial public interest (article 9.2.g GDPR).
c. to verify and check the absence of any conduct that could represent as potentially or actually a crime under the Italian Legislative Decree n. 231/2001 concerning the corporate liability, as well as to verify the absence of potential related risks (e.g., criminal convictions and/or disqualifications measures referred to Suppliers).	- data already processed by IPI by virtue of existing relationships with Customers and Suppliers (also potential or former ones); - further data collected by IPI as a consequence of controls, inspections and/or audits to the extent permitted by law.	As regards to common data: - legitimate interest of the controller (article 6.1.f. GDPR); - purposes compatible with the purpose for which personal data have been collected (article 6.4. GDPR). As regards to special categories of data: - - reasons of substantial public interest(article 9.2.g GDPR). As regards to data relating to criminal convictions and offencesthe processing is carried out in accordance with the provisions set forth in article 10 GDPR and article 2-octies of the Italian Legislative Decree n.196/2003.
d. except where the right of objection has been exercised by Customers(“Opt-out”, see paragraph 10 of the Privacy Policy), to send - within the framework of a previous sale of a product or service - general informational, promotional and advertising communications concerning the goods and/or services provided by IPI or the corporate group of which IPI is part similar to the ones previously purchased by the Customers (c.d. “Soft Spam”).	- email address of Customers and/or the relevant Representatives/Contact persons.	- - legitimate interest of the controller (article 6.1.f. GDPR).
e. to send marketing, promotional and adverting communications and materials concerning the products and/or services provided by IPI or by the corporate group of which IPI is part.	- contact data(name and surname); - -Company of belonging and related Country; - email address of Customers and/or the relevant Representatives/Contact persons; - phone number of Customers and/or the relevant Representatives/Contact persons; - *data collected through the contact form* available on the Website,** whenever the data subject has given its consent to the processing of its data for marketing purposes.	- consent(article 6.1.a GDPR).

5. DATA RETENTION PERIOD

Data of Suppliers, Customers and the related Representatives/Contact persons and Data of Personnel of Suppliers are processed by IPI for the entire duration of the contractual relationship and, without prejudice to Data that must be retained to comply with legal obligations (e.g. invoices, transport/shipping documents and other documents required for the accounting records), are erased after the termination of the contractual relationship, once expired the periods of limitation from time to time applicable, as provided by the applicable law, usually corresponding to ten years from the termination of the relationship.

Data of Personnel of Suppliers, processed by IPI by virtue of its joint liability as required by law, are retained until the expiration of the joint liability period pertaining to IPI and/or the related periods of limitation as established by the applicable laws.

In order to pursue the purposes related to fulfilment of legal obligations concerning the protection of health and safety in the workplace regarding the assessment of suitability of contractors/sub-contractors (paragraph 4a of the Privacy Policy) and verifications of Personnel of Suppliers (paragraph 4b of the Privacy Policy), IPI – as a mean of the processing activities - relies on a supplier portal.

Data processed for the purposes of verifications, controls and/or inspections carried out under the scope of the Italian Legislative Decree n. 231/2001 are retained for no longer than it is necessary in order to perform the related activities and are erased once expired the period of limitation set forth by the applicable law, usually corresponding to five years, without prejudice to reports made by the Supervisory Committee of IPI as a consequence of verifications, controls and/or inspection activities.

The above-mentioned data retention criteria/periods could be extended in the event a lawsuit has been filed before courts/ judicial authorities or in the event of any out-of-court negotiations/settlements. In such cases, Data shall be processed until the dispute has been settled.

Data processed for Soft Spam purpose (paragraph 4d of the Privacy Policy) are processed until the Customers’ exercise of the right to object Opt-out and, in any case, such data are erased once the term of 24 (twenty-four) months has elapsed from the previous commercial relationships with IPI.

Data of Customers and/or the Representatives/Contact persons which are processed for marketing purposes (paragraph 4e of the Privacy Policy) are processed until withdrawal of the related consent, provided however that such data are erased after 24 (twenty-four) months, unless a consent renewal is collected or the Data are anonymized.

6. OPTIONAL/MANDATORY PROVISION OF PERSONAL DATA

Except for the purpose described in point 4e, in relation to which the provision of Data is optional and the related consent can be withdrawn at any time, the provision of Data is essential to IPI in order to comply with legal obligations to which IPI is subject as well as to fulfil its contractual obligations or to take steps at the request of data subjects prior to entering into a contract. The failure of providing such Data, wholly or partially, will prevent IPI from replying to the above-mentioned requests, to perform its contractual obligations and/or to comply with the relevant legal obligations.

7. PERSONS ACTING UNDER THE AUTHORITY OF THE CONTROLLER AND OTHER RECIPIENTS

a) persons acting under the authority of IPI(in particular, employees and collaborators), also including the members of the Supervisory Committee, specifically authorized and instructed on the processing of Data;

b) external recipients(also including other suppliers), belonging to the following categories (i) entities/persons performing shipping and/or delivery activities of IPI’s products; (ii) parent company and other companies belonging to the corporate group of which IPI is part, (iii) service providers for the IT infrastructure’s implementation, development, management, assistance and maintenance, with particular reference to the management software and portals/platforms used to manage relationships with Suppliers and the CRM used for marketing purposes; (iv) providers of management software, applications, hardware and the related assistance and maintenance services; (v) providers of connectivity and email services and the related assistance and maintenance services; (vi) legal, accounting, tax, environmental and health and safety consultants; (vii) banks/credit institutions and insurance companies; (viii) public authorities/entities, even for purposes different from the ones for which Data have been originally collected.

8. TRANSFER OF DATA TO THIRD COUNTRIES (EXTRA EU OR EEA)

In principle, Data are not transferred to third countries outside the European Union or the European Economic Area. If such a circumstance should occur, the transfer, in any case, shall take place upon verification of compliance with articles 44 and following of the GDPR.

In particular, the transfer of Data – if any - from IPI to other group companies, located outside the EU or the EEA will take place on the basis of intercompany agreements and after having signed the applicable standard contractual clauses.

Exclusively for products to be delivered to recipients located outside the EU or the EEA, the relevant transfers of Data, will take place according to art. 49 lett. b of the GDPR as it will be necessary for the performance of a contract entered into by the Customer and IPI.

9. RIGHTS OF THE DATA SUBJECT

The data subjects, using the contact details provided in paragraph 2, can exercise the following rights:

- right to obtain information on the processing and access to the Data (articles 12, 13, 14 and 15 GDPR);

- right to rectification (article 16 GDPR);

- right to erasure (article 17 GDPR);

- right to restriction and to object the processing (articles 18 e 21 GDPR);

- right to be notified in case of rectification or erasure of personal data or restriction of processing (article 19 GDPR);

- right to data portability (article 20 GDPR).

10. RIGHT TO OBJECT

According to the same modalities set out in the paragraph above, the data subjects can object, wholly or partially, to the processing of the Data where the relevant legal base is represented by the legitimate interest of IPI, in accordance with article 21 GDPR.

11. COMPLAINT

Every data subject who believes that the Data concerning him or her are processed in violation of the GDPR, shall have the right, according to article 77 GDPR, to lodge a complaint with a supervisory authority in the Member State of his or her habitual residence, place of work or place of the alleged infringement. For more information, here’s the link to the Italian Supervisory Authority: https://www.garanteprivacy.it/web/garante-privacy-en/home_en.

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